The Brand Path

How I build a brand.

When the project is a brand, I follow the same five steps every time, so you always know where we are and what's next.

1. 01

   Brief

   You tell me everything: the vision, who it's for, what it has to do. Then we go through it together on a call.

2. 02

   Direction

   Three visual directions built from the brief, so we agree on a feel before any logo exists.

3. 03

   Concepts

   Three full brand concepts, each with its own logo, colors and type.

4. 04

   Delivery

   We refine the one you pick. You get the final artwork, and you own all of it.

5. 05

   Extension

   Business cards, a pitch deck, a website. Whatever the brand needs next.

See the work · Tee up a new project